Media Kit

Brand and Logos

These guidelines will help you correctly make use of our brand

Primary logo

Our primary logo features our colorful brandmark and the Zapo wordmark. Use the full-color version whenever possible. The brandmark elements should remain unchanged, regardless of background color.

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Primary logo safe space

The minimum space of the logo is equal to the height and width of the letter O, the font line thickness is taken from the top and bottom for visual compensation

Primary logo

This is the main Zapo logo. It should be used in this form whenever possible.

Inverted primary logo

This version features a white wordmark for greater legibility on dark or busy backgrounds.

Monotone logos

When our primary or full-color logos aren’t an option, use the monotone logo that provides the most contrast.

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Monotone black

Primary Zapo logo designed for use on light backgrounds, offering a clean and professional appearance

Monotone white

Zapo logo with enhanced visibility, ideal for dark / complex backgrounds to ensure optimal contrast and readability.

Symbol

Our colorful brandmark. Use the full-color version whenever possible. The brandmark elements should remain unchanged, regardless of background color.

Download

Symbol safe space

Minimum space for the symbol, equal to the height and width of the rhombus in the centre of the symbol

Symbol

This is the main Zapo symbol. It should be used in this form whenever possible.

Inverted symbol

This version features a white border for greater legibility on dark or busy backgrounds.

Monotone black

Primary Zapo symbol designed for use on light backgrounds, offering a clean and professional appearance

Monotone white

Zapo symbol with enhanced visibility, ideal for dark / complex backgrounds to ensure optimal contrast and readability.

Best Practices

Here are examples of what not to do with the logo: avoid adding outlines, altering proportions or scale, combining or stretching elements, changing transparency, tilting, or adding gradients and shadows.

Zapo Ads

Use the full-color version whenever possible. The brandmark elements should remain unchanged, regardless of background color.

Download

Logo safe space

The minimum space of the logo is equal to the height and width of the letter O, the eqivalents of the font line thickness are taken from the bottom for visual compensation

Primary logo

This is the main Zapo logo. It should be used in this form whenever possible.

Inverted primary logo

This version features a white wordmark for greater legibility on dark or busy backgrounds.

Monotone black

Zapo Sites logo designed for use on light backgrounds, offering a clean and professional appearance

Monotone white

Zapo Sites logo with enhanced visibility, ideal for dark / complex backgrounds to ensure optimal contrast and readability.

Zapo CRM

Use the full-color version whenever possible. The brandmark elements should remain unchanged, regardless of background color.

Download

Logo safe space

The minimum space of the logo is equal to the height and width of the letter O, the eqivalents of the font line thickness are taken from the bottom for visual compensation

Primary logo

This is the main Zapo logo. It should be used in this form whenever possible.

Inverted primary logo

This version features a white wordmark for greater legibility on dark or busy backgrounds.

Monotone black

Zapo Sites logo designed for use on light backgrounds, offering a clean and professional appearance

Monotone white

Zapo Sites logo with enhanced visibility, ideal for dark / complex backgrounds to ensure optimal contrast and readability.

Zapo Sites

Use the full-color version whenever possible. The brandmark elements should remain unchanged, regardless of background color.

Download

Logo safe space

The minimum space of the logo is equal to the height and width of the letter O, the eqivalents of the font line thickness are taken from the bottom for visual compensation

Primary logo

This is the main Zapo logo. It should be used in this form whenever possible.

Inverted primary logo

This version features a white wordmark for greater legibility on dark or busy backgrounds.

Monotone black

Zapo Sites logo designed for use on light backgrounds, offering a clean and professional appearance

Monotone white

Zapo Sites logo with enhanced visibility, ideal for dark / complex backgrounds to ensure optimal contrast and readability.

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