Get Work...
A name that does exactly what it says on the tin
But now? It’s time to give the tin a new name.
Things have changed around here. We’ve grown – and we’re all geared up for a future that helps even more businesses succeed.
That’s right. We’re expanding our reach.
Leading your way since 2018
Over the past six years, Get Work has evolved. And we’ve got to say, we’re pretty proud of where we’ve landed.
Since 2018, we’ve helped trade businesses like yours find local customers – by delivering genuine, exclusive, and consistent leads (over £460m worth, in fact).
What’s more, our customers have been able to secure a steady stream of work without any experience or training, all thanks to Get Work’s all-in-one service.
And for all concerned, it has been working brilliantly.
But, two years ago, it became clear that change was needed.
Becoming a Google technology partner so early in our development made us acutely aware of the importance of a tech-first approach, both in marketing and business. An approach that has allowed us to scale Get Work’s core service beyond what we ever thought possible.
So where would this approach take us next? How could we offer even more value to our customers?
We saw the impact that our service had on local trade businesses, hearing stories of growth and success on a daily basis, which led to a simple realisation – we could help more businesses do the same.
What if our technology could help businesses in other sectors too? Not just those in the trade, but local businesses nationwide?
And so Zapo was born.
Get Work rebrands to Zapo
Over the last six years Get work has provided an all-in-one lead generation service to its customers – and after delivering over 200,000 leads, it's safe to say, we know what makes a great lead, and also what it takes to convert them.
It is this expertise that has shaped our future.
Powered by AI and experience-backed automation, Zapo will work to help you grow not just through lead generation, but by helping you to nurture and convert leads into customers.
Our new platform signifies the start of a journey that aims to help local businesses at every stage of the customer acquisition process.
To do this, we needed to develop new solutions, tools, and features – in the hope of reducing admin for busy business owners and to make it easier for them to find and win new customers.
And with all the solutions, tools, and features we wanted to develop, it was clear that the name Get Work didn’t match up to our new vision.
We needed a name that would resonate with customers across other sectors. That could scale, transform, and pivot along with our customers’ needs, and that could keep pace with the fast-moving world of tech for many years to come.
Where did the name Zapo come from?
“ZAP!” you've got to admit, it’s a great word, right?
When we delved deeper into the word’s layers of meaning, something about it just resonated with us, perfectly aligning with our ethos, vision, mission, and values.
Meanings such as:
1 A burst of energy
Passion is the energy that drives our business. We created Zapo because we care. And this shows in the drive we bring to our work – fuelling innovation and our unwavering commitment to your success.
2 To move rapidly
The need for speed with technology is only increasing. By driving innovation, we’re able to produce transformative solutions that haven’t yet been created – so we can help our customers build businesses that last.
3 To make an impact
Everything we do is about making an impact. It’s how we work and approach every challenge, whether internally or for our customers. We strive for excellence at every touchpoint – leaving no stone unturned.
Our unlikely emblem
Picture a pretty little town.
(It’s called Lytham St Annes)
And in that town there’s a building.
(Our building)
And in that building, there’s a window.
(Our office window)
And just outside of that window stands the town’s windmill: tall, powerful, and iconic.
This windmill fuels our inspiration today.
Way back in 1805, Lytham Windmill was built to automate grain milling, boosting productivity for the local community.
Similarly, Zapo was built to automate lead generation, providing a cost-effective service and making our customers’ lives easier.
Just as towns once relied on windmills, businesses now depend on us to thrive.
So, we've adopted the windmill, to always remember our origins and our mission.
But, we couldn't just have any old windmill, not with such a passionate, dynamic and fun team driving its sails – we needed to inject some life into it – so we used bold colours and playful shapes inspired by our windmill's sails to give our brand the energy it deserves.
A mission that means business
We don’t like nonsense.
Which is why our straight-shooting mission gets straight to the point:
Helping local businesses find and win new customers.
Our mission speaks to our dedication to lead generation (“finding customers”) and to our passion for helping you convert them (“winning customers”).
And not only that, it reflects our determination to help all local businesses – not solely tradespeople.
We're bringing new solutions to the table
Zapo provides a steady stream of unique, quality leads – and all of the tools you need to close them. We find people in need of your services, and send them your way. It’s that simple.
But as we make the move away from Get Work, we’re beyond excited to also introduce brand-new solutions, alongside big upgrades to our existing lead generation service.
What is “Zapo Ads”?
Yes, Get Work’s existing lead generation service has been rebranded to Zapo Ads, but you can still enjoy all the benefits you always have.
You’ll still get automated search ads that drive exclusive leads to your business, and as always, you won't have to lift a finger.
Zapo Ads also comes with a high-converting landing page, that's tailored specifically to your target audience, and geared up to convince, compel, and convert hot leads into paying customers.
What you’ll get:
An industry-leading landing page, packed with persuasive content
Powerful search ads that reach prospects searching for your services
Exclusive, ready-to-buy leads sent to you instantly
What is “Zapo CRM”?
Introducing our brand-new solution, exclusive to Zapo customers: Zapo CRM.
Think of it as your lead management powerhouse, built to make it even easier to stay organised and convert more leads.
What you’ll get:
Easy lead management, so you can deal with your leads in bulk
A full sales pipeline, so you can quickly see where your sales are coming from and prioritise your most valuable customers
Call Assistant, helps you deal with more calls in half the time. Your calls are automatically recorded, transcribed, summarised, and categorised, so you can close deals faster
Loop, automatically improves lead quality by sending value data from Zapo CRM into Zapo Ads, helping to generate more valuable leads for your business
Scheduled events, tasks and calendar, helping you stay organised and contact leads when the time is right
Transparent reporting, so you can see how much Zapo solutions contribute to your revenue targets
An iOS and Android app, to make it even easier to manage leads on the go
And coming soon…“Zapo Sites”
It can be tough to stand out online. But your customers rely on search engines to find services like yours.
Which is why we’ll soon introduce Zapo Sites as part of our new solutions.
You’ll get a pixel-perfect, industry-leading website that uses search engine optimisation to generate a stream of high-quality exclusive leads – putting your business in front of local customers.
What you’ll get:
A market-leading website, to stand out from the crowd
Pixel-perfect design that’s aligned with your brand
Strong sales content to convert more customers
Hot leads, phone calls, and messages from local customers
Faster page load times, for a better customer experience
An SEO-optimised site, helping you appear in local search results
How will the rebrand impact me?
Zapo was built to put our people first.
Our colleagues, our customers – and your customers too.
These values were at the heart of Get Work, and with Zapo, we’re simply driving that mission forward – doing what we do best, only better.
By splitting our solutions, we will have better control over how they develop. This means we can make them smarter and more effective, bringing even more benefits to you, our customers. And as each solution grows independently, we can meet the needs of an even wider range of businesses.
Not just for this month, or the next, but way into the future.
And we'll still be sending you the same, high-quality leads each and every month. That was our promise to you before, and that’s our promise to you now.
The difference? You now have better tools to close those leads when you get them.
And guess what? We’re still the same team. The very same Jo, Leon and Natasha – just with a different focus and a shiny new brand that better represents who we are as a business, the diverse range of our wonderful customers, and what we’re striving to become.
Our mission is clear:
To help local businesses find and win new customers.
And to all our customers - past, present, and future – a big thanks to you.
We’re excited to have you as part of our onward journey.
Let’s do this.
