GS Landscaping [Value] in [Timeframe]

Background

GS Landscaping/GS Driveways, founded in 2010, specialises in high-quality landscaping and resin-bound driveway installation. The business, originally a solo operation, has expanded with the support of Zapo, now managing multiple projects with a steady team. With a commitment to quality and localised service, GS Landscaping relies on Zapo’s platform to access high-converting leads, maintain cash flow, and continue growing their business.

Challenges

Despite significant advertising investment, GS Landscaping struggled to convert leads from platforms like Facebook, Bark, and Rated People, with a high volume of unqualified or uninterested prospects. In a rural area, the owner, George, needed a reliable lead source that would allow him to provide localised services with genuine customer interest. The business required an effective advertising solution that was both straightforward and supported by a team that understood his unique needs.

Solutions

On a recommendation from a friend, GS Landscaping signed up for Zapo’s all-in-one platform, which provided an immediate solution to the company’s lead generation challenges. With Zapo Ads, GS Landscaping received exclusive, high-quality leads from customers genuinely interested in the services offered. Zapo’s team, including Leon, Jo, and Natasha, offered ongoing support, helping George navigate the setup and regularly checking in to ensure the leads were converting smoothly.

Zapo’s use of local phone numbers for each area added a professional touch, allowing GS Landscaping to reach customers in surrounding towns. The personal, consistent support from the Zapo team assured George of the company’s commitment to his success.

Results

Since joining Zapo, GS Landscaping has established a steady cash flow and business base, with a 30% increase in productivity due to the time and cost efficiencies Zapo’s platform provides. In February, GS Landscaping booked £10,000 worth of landscaping work in what is typically an off-season period. Recently, the company secured a £24,000 project for a complete outdoor renovation, illustrating the high conversion rate of Zapo’s leads.

Business impact

• Enhanced Productivity: By eliminating time wasted on unqualified leads, GS Landscaping has seen a 30% increase in productivity, allowing the team to focus on delivering top-quality projects.

• Significant Return on Investment: Previously, George spent £1,000 per month on ads that generated £5,000–£6,000 in revenue. With Zapo, he’s seen a notable increase in monthly revenue, sometimes achieving double the outlay, while maintaining a steady flow of high-value jobs.

• Team Expansion: Since joining Zapo, GS Landscaping has been able to expand from one van to two, hiring additional staff to meet the demand generated by Zapo’s leads.

As a result of this reliable lead flow, George has stopped using other advertising platforms, now solely relying on Zapo’s all-in-one platform to fuel his business growth.

Testimonial

Summary

Zapo’s customer acquisition platform has transformed GS Landscaping’s approach to business growth, allowing the team to focus on delivering quality services without the challenges of managing inconsistent or ineffective advertising. With a steady flow of exclusive, high-value leads and Zapo’s dedicated support, GS Landscaping is well-positioned to expand further and continue its success as a trusted local provider in landscaping and driveway services. The partnership with Zapo has proven essential to the company’s steady cash flow, productivity, and future growth plans.