Background
JKB Trees & Hedges is a family-run business that specialises in tree surgery and landscaping. With over a decade of industry experience, the founder transitioned from small landscaping jobs to full-scale projects, supported by a skilled and dedicated team. The business has been running full-time for over seven years, maintaining a busy schedule, and has recently partnered with Zapo to streamline lead generation and further expand operations.
Challenges
Before joining Zapo, JKB Trees & Hedges struggled with unreliable and costly lead generation methods. The company had previously used platforms like My Builder, My Job Quote, Bark, Check a Trade, and Yell, often spending significant sums with poor returns. The inconsistent and non-exclusive leads led to a lot of wasted time and money. In some instances, the company was even forced to knock on doors to drum up work.
Solutions
A recommendation from a stepbrother led JKB Trees & Hedges to Zapo. From the outset, Zapo’s hassle-free approach stood out. The team handled everything, from setting up a professional landing page to optimising lead generation, so all JKB Trees & Hedges needed to do was invest and let the leads flow in. The exclusive nature of the leads and Zapo’s tailored service meant that the business no longer had to compete with other contractors, reducing stress and improving conversion rates.
Results
The impact of Zapo’s platform has been substantial. In the first month, JKB Trees & Hedges saw exceptional returns: a £600 investment resulted in over £35,000 in cleared revenue. Previously, the company had struggled to make back its marketing spend, with unsuccessful Bark campaigns costing £2,000 per month and yielding minimal results. With Zapo, the leads are not only high-quality and exclusive but also local, making it easier to secure deposits and reduce time wasted on non-serious inquiries.
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£500
Spend
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20
Leads
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1,900%
ROI
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£40,000
Quoted
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£20,000
Revenue
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£10,000
Profit
Business impact
Revenue Growth: A single month’s £600 spend with Zapo has yielded over £25,000 in profit. The consistent flow of high-value leads has transformed the financial stability of JKB Trees & Hedges.
Work-Life Balance: The reliable lead generation has enabled the founder to spend more time with family, reducing the stress of constantly chasing work. Leads come in for local jobs, allowing efficient scheduling and maximising productivity.
Company Expansion: With plans to convert two ad-hoc staff members to full-time roles, JKB Trees & Hedges is preparing for further growth. An upgrade in the Zapo subscription is also planned to sustain this expansion.
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Team growth
8 to 31 (288%)
Starting team: 8
With Zapo: 31
Growth: 288%
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Fleet growth
3 to 14 (367%)
Starting vans: 3
With Zapo: 14
Growth: 367%
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Unit growth
2 to 7 (250%)
Starting units: 2
With Zapo: 7
Growth: 250%
The company has gone from struggling to find leads to having a well-structured, thriving business, thanks to the efficiency and quality of Zapo’s service.
Testimonial
What JKB Trees & Hedges had to say
I was recommended to try Zapo, and since then, the leads have been flying through! Starting on a smaller subscription, Leon and Jo were very transparent, explaining that results might take time. Even though the first month was slower, I still converted all the leads I got. The professional landing page and exclusive leads have made my life so much easier. Customers are now leaving deposits as soon as I give them a quote! I took the team’s advice and upgraded, and since then, I’ve been able to take on more staff and plan for more growth. This month, I’ve spent £600 and had a £25,000 profit. Zapo keeps me informed, checks in on my area, and lets me know when it’s time to scale up. It’s hassle-free, and now I can quote jobs in one area during the day and spend quality time with my family. I’m looking forward to growing even more with Zapo!
5 out of 5
Summary
Zapo’s customer acquisition platform has revolutionised how JKB Trees & Hedges manages and grows its business. By providing exclusive, high-quality leads and handling all aspects of marketing, Zapo has allowed the company to maximise revenue and enjoy a better work-life balance. The exceptional return on investment and consistent communication from the Zapo team have made it a vital part of JKB Trees & Hedges' growth strategy, paving the way for a prosperous future.
