Background
Southern Edge Finishes is a newly revitalised plastering business run by a skilled tradesman who has been in the industry since leaving school. After working for various companies for seven years, he decided to launch his own venture in pursuit of financial independence and personal growth. With a vision to expand and take on an apprentice, Southern Edge Finishes has partnered with Zapo to streamline lead generation and drive the business forward.
Challenges
The founder of Southern Edge Finishes was frustrated with traditional lead generation platforms like My Builder and My Job Quote, which involved paying for leads that often didn’t convert. Spending hours chasing dead-end leads was inefficient and stressful, especially with the responsibility of providing for a family. The constant pressure of finding work and the competitive nature of these platforms made it difficult to build a reliable client base.
Solutions
A Google search for "finding work for tradespeople" led him to discover Zapo. The appeal of exclusive, non-competitive leads and the positive reviews caught his attention. After signing up, the Zapo team, led by Leon and Jo, guided him through the setup process, creating a customised landing page and optimising lead flow. The ease of use, professional service, and notifications for incoming leads have made a significant difference in reducing stress and increasing efficiency.
Results
In just three weeks, Southern Edge Finishes has received seven exclusive leads, converting five into jobs, with two more pending quotes. From a £300 investment in Zapo, the company has already generated £1,480 in revenue, with additional quotes that promise further income. The quality of leads from Zapo has allowed for more efficient conversion, reducing time wasted on unproductive inquiries and maximising project completion rates.
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£500
Spend
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20
Leads
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1,900%
ROI
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£40,000
Quoted
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£20,000
Revenue
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£10,000
Profit
Business impact
Reduced Stress and Increased Productivity: Zapo’s lead generation service has taken the pressure off finding work, allowing the founder to focus on completing jobs and planning future growth. The exclusive leads are easier to convert, ensuring more productive use of time.
Higher Quality Leads: Unlike other platforms, Zapo provides genuine, exclusive leads, eliminating the need to compete with other plasterers and increasing the likelihood of job conversions.
Business Growth Plans: With a stable flow of quality leads, Southern Edge Finishes is now considering expanding the business by hiring an apprentice within the next 3–6 months and eventually cutting out other less effective advertising platforms.
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Team growth
8 to 31 (288%)
Starting team: 8
With Zapo: 31
Growth: 288%
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Fleet growth
3 to 14 (367%)
Starting vans: 3
With Zapo: 14
Growth: 367%
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Unit growth
2 to 7 (250%)
Starting units: 2
With Zapo: 7
Growth: 250%
The investment in Zapo has already paid off, with a strong start and promising growth potential.
Testimonial
What Southern Edge Finishes had to say
I wasn’t sure when I first signed up for Zapo, but Jo has been amazing at answering any questions or worries I had. I’m three weeks in and have received seven leads, converting five into jobs, which is a great return. I’ve also been told the first month is the quietest, so I’m excited to see what the future holds. The notifications and ease of tracking leads have made the whole experience fantastic. I’m happy to keep renewing every month and watching my business grow. Thanks, Jo and the team!
5 out of 5
Summary
Zapo’s customer acquisition platform has provided Southern Edge Finishes with a reliable, stress-free way to secure high-quality leads. By removing the competition and inefficiencies of traditional platforms, Zapo has enabled the company to focus on growing and planning for the future. The founder is optimistic about expanding the team and scaling the business, confident that Zapo’s consistent support and effective lead generation will continue to fuel success.
