Zapo helps Orchard become the largest domestic roofing contractor in the North East
Generating £2.4m of additional revenue over 3 years
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32 month
Time period
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Zapo Ads
Products
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£49,700
Ad spend
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2,620
Leads
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£2,400,000
Product revenue
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4,829%
Return on ad spend (ROAS)
Growth metrics
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Team growth
8 to 31 (288%)
Starting team size: 8
With Zapo: 31
Growth: 288%
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Fleet growth
3 to 14 (367%)
Starting number of vans: 3
With Zapo: 14
Growth: 367%
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Unit growth
2 to 7 (250%)
Starting units: 2
With Zapo: 7
Growth: 250%
Background
Orchard is a family run business serving the Norfolk Coast. Managing Director, Ben Pulham has over 25 years experience in the construction industry. Before Zapo, Orchard were generating a steady flow of work through word of mouth recommendations. However, they wanted to bring in more jobs to increase their turnover. They had previously found Google Ads to be expensive and unprofitable, while their website failed to drum up new business.
After seeing Zapo on LinkedIn, Ben decided to take advantage of the company’s first month discount to trial the service. After just one month of being with Zapo, Ben quoted over £40k worth of local work and secured an impressive £20k in revenue from a spend of just £500.
In our first 12 months Zapo have delivered 316 exclusive leads to us. We’ve turned them into 109 customers with a 13x ROI. We’ve made 13x ROI. I can’t fault them, everything Zapo has done has been fantastic.
The solution
Orchard initially chose to benefit from our first month discount. This gave them access to everything in our Startup subscription for just £250. We created a dedicated landing page to promote their services. Our certified marketing consultants created a Google Ad campaign with thousands of keywords and ads to target local searchers.
Orchard initially chose to benefit from our first month discount. This gave them access to everything in our Startup subscription for just £250. We created a dedicated landing page to promote their services. Our certified marketing consultants created a Google Ad campaign with thousands of keywords and ads to target local searchers.
What Orchard had to say
I found Zapo on LinkedIn and was impressed with what I saw, I did my own research on their website and was intrigued enough to give it a go. After that, the only thing I was apprehensive about was starting just after the Christmas period so I put it back until March. After that, the only thing I was apprehensive about was starting just after the Christmas period so I put it back until March
5 out of 5
Results
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£500
Spend
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20
Leads
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1,900%
ROI
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£40,000
Quoted
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£20,000
Revenue
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£10,000
Profit
