Background
Ultimate Drives and Patios is a well-established driveway installation company with over 20 years of experience serving the Midlands area. Founded by a former double glazing professional who transitioned into driveways five years ago due to health concerns, the company has grown to become a trusted name in the region. By partnering with Zapo, Ultimate Drives and Patios have successfully increased the quality and volume of their leads, resulting in substantial business growth.
Challenges
Before discovering Zapo, Ultimate Drives and Patios struggled with unreliable and low-quality leads from platforms like Bark and My Builder. Many leads were shared with multiple companies, leading to high competition and wasted time on unresponsive prospects. The team often had to drive long distances to quote jobs, only to find that the client had already hired someone else. The inconsistency and inefficiency of these platforms made it difficult to maintain productivity and secure reliable work.
[Customer testimonial about challenges]
Solutions
Seeking a more efficient and profitable solution, the company found Zapo through a Google search. The Zapo team set up an exclusive advertising strategy with a tailored landing page, ensuring that Ultimate Drives and Patios would receive high-quality, exclusive leads. With Zapo, the company no longer had to compete with other contractors for the same clients, significantly increasing the likelihood of converting leads into jobs. The straightforward setup process and excellent customer service from the Zapo team have made a positive impact from day one.
Results
Since partnering with Zapo, Ultimate Drives and Patios have seen exceptional results. In January, their very first lead through Zapo led to a £112,000 project with a £40,000+ profit margin. The exclusive nature of the leads and the quality of the inquiries have resulted in consistent work, helping the company maintain a goal of £10,000 per week. Overall, productivity has increased by approximately 20%, and the company has achieved a consistent revenue stream, eliminating downtime.
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£500
Spend
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20
Leads
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1,900%
ROI
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£40,000
Quoted
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£20,000
Revenue
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£10,000
Profit
Business impact
Revenue and Profit Growth: With a monthly spend of £1,800, the company has achieved an impressive return, securing jobs worth over £112,000 and maintaining a steady profit margin. The January lead alone promises the potential for future projects of similar scale.
Improved Productivity: The high-quality, exclusive leads from Zapo have increased productivity by 20%, reducing the time spent chasing unresponsive prospects and allowing the team to focus on completing profitable jobs.
Consistent Workflow: Zapo has provided a reliable stream of work, eliminating quiet weeks and ensuring the company can continue to operate efficiently year-round.
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Team growth
8 to 31 (288%)
Starting team: 8
With Zapo: 31
Growth: 288%
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Fleet growth
3 to 14 (367%)
Starting vans: 3
With Zapo: 14
Growth: 367%
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Unit growth
2 to 7 (250%)
Starting units: 2
With Zapo: 7
Growth: 250%
The company is now better positioned to invest in future growth and maintain a high standard of service, thanks to the steady lead flow and strong returns generated by Zapo.
Testimonial
What Ultimate Drives and Patios had to say
Great leads, great service! Zapo has always provided us with a steady flow of top-quality, exclusive leads that result in a high sale percentage at good square metre rates. The first lead we received in January was from a London-based agent looking for a local company to handle extensive works. We secured a job worth £112,000 because our Zapo advert was the first one Google directed them to. Thank you, Zapo!
5 out of 5
Summary
Zapo’s customer acquisition platform has been a game-changer for Ultimate Drives and Patios, delivering high-quality, exclusive leads that have significantly boosted revenue and productivity. By eliminating the inefficiencies of previous platforms and providing a consistent stream of work, Zapo has enabled the company to grow steadily and invest in future success. With plans to continue using Zapo and looking forward to upcoming system enhancements, Ultimate Drives and Patios are excited to see what the future holds.
