Background
GRRS Roofing is a family-run roofing and roughcasting business with three decades of experience. Founded by a roofer who has been self-employed since age 20, the company is now being passed on to the next generation, with the founder’s son set to take over. GRRS Roofing has a long-standing reputation for high-quality work, supported by Zapo's services to efficiently manage and secure project leads.
Challenges
Roofing is physically demanding, and after 30 years in the trade, the founder found it increasingly exhausting to manage both physical work and the complexities of advertising. Previous reliance on Google Ads was cumbersome and time-consuming, often requiring hours of effort for minimal results. GRRS Roofing needed a hassle-free way to secure exclusive leads without investing significant time or energy into advertising.
Solutions
Upon a recommendation from his nephew, the founder turned to Zapo. With Zapo Ads and Zapo CRM, the process became seamless: exclusive leads were delivered without the headache of managing advertising campaigns. The Zapo team, led by Natasha and Leon, handled everything from setting up the landing page to optimising lead flow, providing a huge relief from clerical and administrative tasks. This allowed GRRS Roofing to concentrate on delivering excellent service to their customers.
Results
By using Zapo’s platform, GRRS Roofing has significantly increased productivity, with an efficiency boost of over 50%. The team has been able to focus more on completing roofing and roughcasting jobs, rather than spending hours on advertising. With a £900 spend on Zapo Ads, GRRS Roofing has seen a remarkable return, making the service indispensable to their business operations.
-
£500
Spend
-
20
Leads
-
-
1,900%
ROI
-
£40,000
Quoted
-
-
£20,000
Revenue
-
£10,000
Profit
Business impact
Increased Productivity: With Zapo, GRRS Roofing has eliminated the time spent managing ads and clerical work, leading to a 50% productivity increase.
Exclusive Leads: The company now benefits from exclusive, high-quality leads, meaning no competition with other businesses and higher conversion rates.
Trusted Support: The Zapo team’s honesty and proactive approach stand out. Leon’s clear communication about potential quiet periods and the team's constant monitoring to optimise performance have built a trusted relationship.
-
Team growth
8 to 31 (288%)
Starting team: 8
With Zapo: 31
Growth: 288%
-
Fleet growth
3 to 14 (367%)
Starting vans: 3
With Zapo: 14
Growth: 367%
-
Unit growth
2 to 7 (250%)
Starting units: 2
With Zapo: 7
Growth: 250%
While GRRS Roofing has not yet expanded in terms of fleet or team size, they have plans to grow and are considering launching roughcasting campaigns in the future, confident in the continued support from Zapo.
Testimonial
What GRRS Roofing had to say
Price 10/10. Service 10/10. Satisfaction 10/10. Value to my business 10/10. Zapo provides a service my business could not be without. The team does a phenomenal job, taking care of everything behind the scenes, leaving me free to focus on the actual work. Leon was honest from the start, and when quieter months come, the team keeps it on their radar and does everything they can to ensure we’re getting leads. Their level of care is unmatched – other companies would just take your money, but Zapo genuinely looks out for us. I highly recommend Zapo to any business. It’s an invaluable service that makes a real difference!
5 out of 5
Summary
Zapo’s customer acquisition platform has transformed how GRRS Roofing manages advertising and lead generation. By taking the stress out of marketing, Zapo has allowed GRRS Roofing to focus on their trade, boosting productivity and profitability. The family-run business is now well-positioned to grow and evolve, with Zapo’s support ensuring a steady stream of exclusive leads and ongoing success.
