Background
DRG Roofing, a well-established roofing business in Yorkshire, has been trading under the name Verisure for approximately 18 months. Recently, they decided to rebrand as DRG Roofing, focusing solely on roofing work after previously offering additional services like groundwork and landscaping. The company prides itself on delivering high-quality roofing solutions and is now expanding their customer base with the help of Zapo’s advanced customer acquisition platform.
Challenges
Before discovering Zapo, DRG Roofing spent substantial amounts on various advertising platforms, including Leads Every Day, My Job Quotes, and Book a Builder. Unfortunately, the return on investment was low, with 90% of leads turning out to be timewasters. The company faced difficulties converting these leads into customers, with some months yielding almost no new business. As a result, they heavily relied on traditional methods like flyers, which were costly and ineffective in sustaining a steady workflow.
Solutions
A family member’s glowing recommendation of Zapo’s platform prompted DRG Roofing to join. After waiting for a space to become available in their area, they initially signed up at the £300 subscription level but quickly upgraded to £600 following Zapo's expert guidance. Zapo’s solutions, including Zapo Ads and Zapo CRM, transformed their lead generation and management process. Zapo’s team, particularly Leon and Jo, provided exceptional support, helping with the landing page setup and advising on optimal strategies for maximum impact.
The shift to Zapo’s services significantly reduced the company’s reliance on less effective advertising channels, providing a reliable and high-volume stream of quality leads.
Results
DRG Roofing’s investment of £600 per month now yields an average of six converted leads, with February alone bringing in £6,400 in revenue. This translates to a more than 10x return on their advertising spend. The efficiency and effectiveness of Zapo’s platform have made a significant difference in their monthly profit margins, which are now higher than ever.
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£500
Spend
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20
Leads
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1,900%
ROI
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£40,000
Quoted
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£20,000
Revenue
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£10,000
Profit
Business impact
Since joining Zapo, DRG Roofing has experienced:
Reduced Advertising Spend: A substantial decrease in traditional marketing costs, such as flyers, while achieving higher returns.
Increased Revenue: February’s results of £6.4k in revenue exemplify the substantial financial gains.
Improved Lead Quality: Unlike previous advertising services, Zapo has delivered high-quality, exclusive leads, greatly enhancing the company’s ability to secure work.
Enhanced Profit Margins: November 2023, with a £3.8k advertising spend, only generated £7k in revenue (£3.2k profit). Since switching to Zapo, profit margins have increased dramatically with less expenditure.
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Team growth
8 to 31 (288%)
Starting team: 8
With Zapo: 31
Growth: 288%
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Fleet growth
3 to 14 (367%)
Starting vans: 3
With Zapo: 14
Growth: 367%
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Unit growth
2 to 7 (250%)
Starting units: 2
With Zapo: 7
Growth: 250%
DRG Roofing is now in a stronger position to grow, with plans to explore additional areas and further expand their business.
Testimonial
What DRG Roofing had to say
Absolutely excellent in every way! Zapo has been the best campaign I’ve ever invested in. I’ve spent thousands on advertising over the years, but Zapo is by far top-shelf, number one! The team, particularly Leon and Jo, have been fantastic. Leon was incredibly helpful and friendly, guiding me in the right direction, and Jo has been amazing, always keeping me updated and ensuring everything runs smoothly. I was initially hesitant, having been let down by other advertising services, but Jo and Leon advised me to upgrade, and the results have been phenomenal. We’ve seen a huge uptick in work, and I’d recommend Zapo to anyone in the trades. It’s everything you need in one excellent company. Five-star service all the way—thank you for everything!
5 out of 5
Summary
Zapo has revolutionised DRG Roofing’s approach to lead generation and business growth. By providing high-quality leads and unparalleled support, Zapo has helped DRG Roofing maximise their advertising budget and achieve impressive revenue gains. The future looks bright for DRG Roofing as they continue to expand and capitalise on the opportunities provided by Zapo's all-in-one customer acquisition platform.
