-
316
Leads
-
£307k
Quoted
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£181k
Revenue
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£88k
Profit
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1378%
ROI
Company Overview
Steve Burgess is the Managing Director of Roofix Roofing, a company based in Barnsley. Steve is an experienced roofer, who is accredited with the National Federation of Roofing Contractors (NFRC) and CompetentRoofer scheme. Before Zapo, Roofix had tried a number of different options in an attempt to secure more work, including various lead generation sites. He was finding it hard to stand out from the crowd and compete with the unreasonably low prices set by rival companies. Steve had aspirations to grow his team and get some more vans on the road, which was proving impossible with his current methods of advertising.
Following a recommendation from a friend, Steve decided to sign up for Zapo’s first month discount, particularly attracted by the contract free subscription. Fast forward 12 months and Roofix has grown from strength to strength. Thanks to a consistent flow of high quality leads, they have taken on 3 more roofers and purchased 2 new vans. The company generated an £89k profit using Zapo’s service over the course of 12 months and now have plans for further sustainable growth.
The Solution
Over the course of the 12 months, Roofix used Zapo’s Founder (2 months), Startup (7 months) and Growth (3 months) subscriptions to grow their business. The company started by taking advantage of our first month discounted offer, and slowly increased their subscription spend at a comfortable level as they grew their team. From the outset, we created Roofix a dedicated landing page to promote their services, and our certified marketing consultants created a Google ad campaign with thousands of keywords and ads to target local searchers. Roofix Roofing were also given access to the Zapo App, which allowed them to track the performance of their campaigns throughout. They were also able to track each and every lead that was delivered, getting notified by email and SMS whenever a new job came in. Each lead was given its own unique record in their account, which stored the lead’s contact details, as well as the original contact form or call recording that was received. Our automated systems made hourly changes to their account over the course of the year, improving performance by optimising every aspect of their campaign.
Summary
| 12 Month Performance | Results |
|---|---|
| Subscription Spend | £6,000 |
| Leads | 316 |
| Quoted | £307,535 |
| Revenue | £181,249 |
| Profit | £88,685 |
| ROI | 1378% |
What Roofix Had To Say
Trying to stand out from other companies was a problem for us. I was finding other services very competitive and it was hard to get consistent work coming in. It was a recommendation after a chat with a mate that put us on to Zapo. We looked into it and it looked good but sometimes you have to take a gamble and it’s paid off. A contract would have put me off. In the past we’ve been stung and being stuck in a contract for something that’s not working is not where I want to be. Zapo has delivered what they said they would. We get good leads every month and seeing the work coming in has been great. We’ve been able to grow. We started with Zapo and we had 1 van and 3 of us working. Now we’re up to 3 vans and 6 staff. I’m happy because they’ve done what they said they would and that’s why we recommend them. If it doesn’t work you’re free to leave but you won’t if it works like it does for us. In our first 12 months Zapo have delivered 316 exclusive leads to us. We’ve turned them into 109 customers. We’ve made 13x ROI. I can’t fault them, everything Zapo has done has been fantastic.
5 out of 5
