Background
Lady Landscapers is a family-operated landscaping business led by two sisters with a mission to offer a safe, comfortable, and friendly landscaping service, especially appealing to more vulnerable clients who may prefer female professionals. With the support of Zapo, Lady Landscapers has successfully scaled its client base, securing regular work and expanding operations in just a few months.
Challenges
Before joining Zapo, Lady Landscapers relied solely on word-of-mouth referrals, which limited the company’s reach and growth potential. The founders had previously experienced issues with scam companies that promised leads but failed to deliver. As a result, they were hesitant to trust new advertising solutions. However, seeing the success Zapo had brought to their husband’s business gave them the confidence to take the leap.
Solutions
Lady Landscapers joined Zapo’s platform with high hopes of promoting themselves effectively in a male-dominated industry. The Zapo team created a professional and engaging landing page, using female-focused images to highlight the company’s unique offering. The leads generated were exclusive and high-quality, making it easy for Lady Landscapers to secure new clients. Jo and Natasha provided exceptional support, offering reassurance and regular updates, which made the entire process seamless.
Results
Since joining Zapo, Lady Landscapers has experienced an 80% increase in productivity, with work booked for the next two months. The company has secured several high-value jobs, including a £2,500 project, and has generated £5,000 in profit in the first month after advertising and supply costs. The phone has been ringing non-stop, and many clients have expressed their preference for having women complete their landscaping work, especially older and more vulnerable individuals who feel more comfortable and at ease.
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£500
Spend
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20
Leads
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1,900%
ROI
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£40,000
Quoted
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£20,000
Revenue
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£10,000
Profit
Business impact
Rapid Growth: The influx of high-quality leads has enabled Lady Landscapers to plan for future expansion, including the possibility of forming a second team of female landscapers by spring or summer.
Increased Revenue: A £1,200 investment in advertising yielded a profit of £5,000 in the first month, showcasing a strong return on investment.
Community Impact: By promoting themselves as a female-led business, Lady Landscapers has filled a niche market, appealing to clients who prioritise safety and comfort, particularly vulnerable and older individuals.
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Team growth
8 to 31 (288%)
Starting team: 8
With Zapo: 31
Growth: 288%
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Fleet growth
3 to 14 (367%)
Starting vans: 3
With Zapo: 14
Growth: 367%
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Unit growth
2 to 7 (250%)
Starting units: 2
With Zapo: 7
Growth: 250%
The team has gone from being cautious about advertising to planning business expansion, thanks to the success they’ve had with Zapo’s platform.
Testimonial
What Lady Landscapers had to say
Zapo was recommended by a family member who used them for my husband’s business back in 2017, and the results have been incredible ever since. When my sister and I decided to start Lady Landscapers, there was no question about who we’d use to promote our business. Within our first month, our productivity has increased by 80%, and we have jobs lined up for the next two months. We were initially nervous about marketing ourselves as women in a male-dominated industry, but the Zapo team made our vision come true, using female images to promote us perfectly. The leads have been fantastic, and we couldn’t be happier. We’re excited to grow Lady Landscapers even further!
5 out of 5
Summary
Zapo’s customer acquisition platform has been a game-changer for Lady Landscapers, providing the perfect solution to grow their business. The support and expertise of the Zapo team have empowered the company to confidently market themselves as a female-led landscaping service, attracting a growing client base. With plans to expand and continue leveraging Zapo’s leads, Lady Landscapers is well on its way to becoming a household name in the landscaping industry. The future looks bright, and the team is excited to keep building on their success!
