Background
RB Home Improvements NW is a newly established loft conversion and home improvement company founded by an experienced tradesman who began his career as a joiner at 17. The company officially launched as an LTD this year and is focused on rapid growth, with a vision to become a major player in the home improvement industry. The founder’s ambition is clear: to grow as large as possible and take on high-value projects.
Challenges
RB Home Improvements NW initially relied on word-of-mouth referrals, which generated a steady flow of work but limited the company’s ability to scale. After experiencing disappointing results with other lead generation companies that charged high fees for low-quality, non-exclusive leads, they needed a solution that could deliver exclusive, high-value leads with transparency and integrity.
Solutions
RB Home Improvements NW found Zapo through a Google search and was reassured by the positive Trustpilot reviews. The team joined Zapo, opting for a £600 monthly package, and quickly began receiving high-quality leads. Zapo’s team created a professional landing page, and the leads started flowing in without the hassle or hidden costs experienced with other providers. The transparency of Zapo’s service, including recorded calls and lead tracking, provided the company with complete confidence in their investment.
Results
In the first month, RB Home Improvements NW received 16 exclusive leads and quoted over £60,000 in potential projects from Zapo leads alone. In comparison, previous competitors charged £1,400 per month, with returns barely covering the cost. Zapo’s service allowed the company to connect with serious clients seeking high-quality loft conversion services, helping them avoid time-wasters and price hunters.
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£500
Spend
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20
Leads
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1,900%
ROI
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£40,000
Quoted
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£20,000
Revenue
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£10,000
Profit
Business impact
Improved ROI and Revenue Growth: With Zapo, RB Home Improvements NW achieved a significantly higher return on investment compared to other advertising platforms, quoting over £60,000 in work for a £600 monthly spend.
High-Quality Leads: The exclusive, genuine leads from Zapo allowed RB Home Improvements NW to focus on serious clients, improving productivity and maximising time spent on valuable projects.
Future Expansion in Preferred Trade: Having received strong results, RB Home Improvements NW is now planning to expand into more joinery-focused projects, with plans to revisit loft conversion campaigns as the team grows.
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Team growth
8 to 31 (288%)
Starting team: 8
With Zapo: 31
Growth: 288%
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Fleet growth
3 to 14 (367%)
Starting vans: 3
With Zapo: 14
Growth: 367%
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Unit growth
2 to 7 (250%)
Starting units: 2
With Zapo: 7
Growth: 250%
By providing high-quality, local leads, Zapo has positioned RB Home Improvements NW for rapid growth, allowing the company to expand its services and increase its client base.
Testimonial
What RB Home Improvements NW had to say
We joined Zapo hoping to expand our business and make a name for ourselves locally. After previous bad experiences with other companies, I did my research, and Zapo didn’t disappoint. Jo explained everything clearly, from the process to the timeline. She was upfront that while loft conversion leads might come in lower volumes, they’d be high quality, and she was absolutely right. Within our first month, we quoted over £60,000 of work from just £600 spent on Zapo. After a few days, the phone started ringing! The leads have been excellent quality, and the volume was better than expected. We couldn’t be happier with the results, and we look forward to continuing to grow with Zapo.
5 out of 5
Summary
Zapo’s customer acquisition platform has been instrumental in RB Home Improvements NW’s rapid growth, enabling the company to achieve a reliable flow of exclusive, high-quality leads. With a transparent process, responsive support from Jo and the team, and an impressive return on investment, Zapo has empowered RB Home Improvements NW to expand confidently, setting a solid foundation for future success in both loft conversions and additional joinery projects.
