Background
Mark Flood Renovations is a bespoke joinery and renovation business specialising in high-end, intricate projects. Founded in 2020, Mark Flood’s company focuses on unique and creative work, especially bathroom renovations and custom joinery. With a goal to attract discerning clients who value quality craftsmanship, Mark turned to Zapo to ensure a steady flow of top-quality leads and grow his business with the right clientele.
Challenges
Initially, Mark relied heavily on word-of-mouth referrals, but the inconsistency made it difficult to plan and grow. Other advertising platforms, like My Builder, often resulted in time-wasting leads from clients seeking low-cost work or quick fixes, not aligned with the high standards of Mark Flood Renovations. Mark needed a lead generation service that could consistently provide high-quality, exclusive leads suited to his target market.
Solutions
Mark discovered Zapo through a Google search and was drawn to the positive Trustpilot reviews and reputation for client-focused service. With Zapo Ads, Mark receives exclusive leads from clients specifically looking for skilled, professional joinery and carpentry services. Zapo’s team set up a customised landing page featuring Mark’s own project images, ensuring his work was showcased authentically. The app also enables Mark to easily log and track leads, record phone calls, and manage quotes—all of which has saved him time and provided a streamlined workflow.
Results
Since partnering with Zapo, Mark has experienced a significant increase in productivity and job quality. His monthly subscription of £500 has yielded an average return of £5,000, with the largest single job to date worth £4,000. Previously, spending £100 per month on My Builder only generated around £1,000 in revenue and often led to unproductive client interactions. With Zapo’s high-quality leads, Mark now spends his time on meaningful work, converting inquiries into high-value projects that align with his skills and interests.
-
£500
Spend
-
20
Leads
-
-
1,900%
ROI
-
£40,000
Quoted
-
-
£20,000
Revenue
-
£10,000
Profit
Business impact
Revenue Growth: Zapo has enabled Mark to achieve a 10x return on his advertising investment, with an average monthly revenue of £5,000 from Zapo-generated leads.
Increased Productivity: The exclusive, high-quality leads from Zapo mean Mark spends less time on unqualified leads and more time on profitable projects.
Brand Visibility: With Zapo’s professional landing page, clients see the calibre of Mark’s work upfront, helping him attract clients interested in his unique, high-end joinery.
-
Team growth
8 to 31 (288%)
Starting team: 8
With Zapo: 31
Growth: 288%
-
Fleet growth
3 to 14 (367%)
Starting vans: 3
With Zapo: 14
Growth: 367%
-
Unit growth
2 to 7 (250%)
Starting units: 2
With Zapo: 7
Growth: 250%
By eliminating the need to chase low-value leads, Zapo has provided Mark with a reliable stream of work that is both creatively and financially rewarding.
Testimonial
What Mark Flood Renovations had to say
After a year with Zapo, I'm genuinely impressed. The service has taken away the stress of finding consistent work, and the team—particularly Jo and Natasha—are always polite and incredibly helpful. Thanks to Zapo, my leads have increased, allowing me to focus on the projects I want. Their professionalism and clear communication make them a standout choice. I recommend Zapo to anyone looking to grow their business—a true 10/10 experience!
5 out of 5
Summary
Zapo’s customer acquisition platform has proven invaluable to Mark Flood Renovations, providing a reliable source of high-quality leads that align with Mark’s expertise and brand. The seamless support and high ROI have enabled Mark to grow his business confidently, focusing on projects that allow him to showcase his skills in bespoke joinery and high-end renovations. For Mark, Zapo’s service has been transformative, empowering him to achieve sustained growth and success in his field.
