Background
BT Joinery, led by a seasoned craftsman with over 40 years of experience, is a small, family-run joinery business based in Bath, specialising in sash windows and precision work on listed buildings. With a deep commitment to quality craftsmanship and a loyal clientele, BT Joinery sought to leverage Zapo’s platform to expand its customer base and maintain a steady workflow.
Challenges
BT Joinery faced a critical challenge when the volume of new work began to decline. Although the business had always relied on referrals, the unpredictable nature of this method created a pressing need for a reliable and consistent stream of high-quality leads. The company had no prior experience with marketing or digital advertising and was hesitant to explore these avenues.
Solutions
BT Joinery opted for Zapo’s all-in-one platform, particularly benefiting from Zapo Ads and Zapo CRM. Zapo Ads quickly provided a steady flow of leads, generated through targeted paid search advertising. Zapo CRM allowed BT Joinery to efficiently manage these leads without requiring technological expertise, allowing the team to focus on their craft.
The Zapo team assisted BT Joinery with onboarding, setting up a landing page that showcased their work, and facilitating lead delivery through simple text notifications. This setup enabled BT Joinery to access high-quality, exclusive leads without unnecessary complexity, ensuring a straightforward process from start to finish.
Results
The impact of Zapo's services was immediate and significant. Within two months of joining Zapo Ads, BT Joinery secured a £7,500 project and experienced a consistent flow of high-value leads. On average, the company converts three jobs per month, each valued at a minimum of £1,000. With an advertising spend of £300 per month, BT Joinery enjoys a 10x return on investment, generating approximately £3,000 of work each month. The exclusive nature of the leads and the simplicity of Zapo CRM’s lead management tools allowed the team to focus on delivering exceptional craftsmanship without getting bogged down in administrative tasks.
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£500
Spend
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20
Leads
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1,900%
ROI
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£40,000
Quoted
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£20,000
Revenue
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£10,000
Profit
Business impact
Since partnering with Zapo, BT Joinery has achieved a regular and dependable workload. This steady flow of high-quality leads has allowed the business to remain profitable and sustain its reputation for excellence in the Bath area. Although the business has not expanded its team or fleet, it has benefited from increased stability and job security, helping the owners focus on their passion for joinery. Zapo has also saved the company time and effort, especially given the owner’s limited technical expertise.
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Team growth
8 to 31 (288%)
Starting team: 8
With Zapo: 31
Growth: 288%
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Fleet growth
3 to 14 (367%)
Starting vans: 3
With Zapo: 14
Growth: 367%
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Unit growth
2 to 7 (250%)
Starting units: 2
With Zapo: 7
Growth: 250%
Testimonial
What BT Joinery had to say
BT Joinery’s owner shared his enthusiasm for the seamless experience provided by Zapo: "As a small, family-run business, Zapo has provided a constant and steady flow of leads. We initially joined in 2020 when work had slowed down, and it was a game changer. I’m not tech-savvy, but Natasha made the process seamless, from setting up our landing page to getting the leads rolling in. We even had to pause our service at one point because we were too busy! We returned at the end of last year, and within our second month back, we landed a £7,500 job. We’re excited to see what the future holds working alongside Zapo.”
5 out of 5
Summary
BT Joinery’s partnership with Zapo has transformed how the company approaches customer acquisition. The Zapo platform has delivered impressive results, with an impressive 10x return on investment and a steady pipeline of valuable work. By simplifying lead generation and management, Zapo has allowed BT Joinery to continue focusing on their craft, ensuring they can take on projects they are passionate about and maintain their high standards of quality.
